With the limitless options in the marketplace today, Radio Advertising is still considered as a stronger medium of advertising. According to data released by the IRS, almost 200 million people listen to FM Radio in India every month. Plus, Radio listenership has grown by 7.5% since 2018 which proves the scope of advertising in the …
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Radio Advertising in India: Journey and Destination
Radio advertising has its own wonderful history and truly long journey. It emerged soon after radio became a medium of mass communication in India. Today Radio is widely popular across the rural and urban area with a vast network of government and private Radio stations. All India Radio being the oldest player has its own …