Have you ever wondered about leveraging the power of love and reaching the hearts of millions of people? That is precisely what Ishq FM is doing.
Launched in 2007 by India Today Group, Ishq, in no time, became the ‘Love Guru’ for so many Indians. With a national reach and listenership of more than 15 million, Ishq is one of the most loved stations in various cities of India.
In this article, we at Creative Thinks Media have curated a list of action items you need to keep handy in order to launch a successful ad campaign over Ishq FM. So if you are a marketer or a marketing executive of a brand, then this article is everything that you have been looking for.
WHAT TO KNOW BEFORE PLANNING FOR A RADIO AD CAMPAIGN?
- Understand the target audience that you want to reach. This will help you in planning your campaign in the right direction. So sort audience in terms of age group, demographic, etc.
- Get the right mix of frequency and consistency so that your target audience can recall your brand’s name. Hence, choose time slots and shows that will give you maximum reach and retention.
- Focus more on the message that you give rather than how you give it. Try to A/B test your messaging. Also, try to arrange an audience poll in order to understand what touches the hearts of your target audience.
- Leverage the experience of your account manager. Every station gives you an account manager who knows every stat that you might need. So ask questions and have a discussion with him/her before finalizing anything.
- Find a way to produce what you exactly want. Negotiating at the radio office is not enough. In order to crack a deal that delivers ROI, work heavily on the production of your ad. Script, record and shoot it right so that the right message reaches the right people.
- Timing is important. While choosing when and for how long to run the ads, keep in mind the persona of your target audience. This will help you in understanding their patterns, likes, and dislikes making it more viable for you to invest in radio.
Now when you know what to keep in mind before launching an ad campaign, here are the details of some of the famous shows of Ishq FM. Leverage this piece of information to reach the right target audience for your brand.
FAMOUS SHOWS OF ISHQ FM
- Ishq Hangout: Curated for all the morning lovers, this show is a great way for listeners to start their day with love and positivity.
- Bollywood Ki Bulbul: Hosted by RJ Akriti, there is no denial of the fact that this show is all about gossip, great songs, and a lot of entertainment.
- Request Show: This one is an afternoon delight for people who want to request their favorite songs and dedicate it to someone special.</
- Shamleela: When RJ Luckie takes over the mic, there is nothing that can stop your evening from becoming better and romantic. This show is sheer happiness for those who tune into it while traveling back home from office or college.
- Ishqiya: The midnight delight hosted by RJ Rahul, this show is for those who are either in love or out of it. With a target audience of 22-35 years, this show has gained popularity purely on the basis of great content that has to offer.
So you are entirely equipped with knowledge about the shows. Hence, it is time to move towards the pricing of each type of ad that you can run over Ishq FM.
COSTING OF ADS
- Radio Commercials: They usually cost around Rs. 80 – Rs. 150 per second, which means Rs. 800 – Rs. 1500 per round for a 10-second jingle over any show.
- RJ Mentions: RJ mentions are a massive part of Radio City ad list costing around Rs. 2,000 – Rs. 3,000 per mention depending on the show and timings.
- Sponsorship Tag: The sponsorship tag ads usually cost around Rs. 500 – Rs. 800 per mention.
- Contests: The cost of the contest ads include Rs. 500 – Rs. 2,000 for conducting the content + the cost of content goodies and hampers.
- Roadblock Ads: These costs around Rs. 2,50,000 – Rs. 4,50,000 approx. again depending on the RJ and the show that you choose.
- Outdoor Broadcast: Outdoor broadcast ads cost around Rs. 4,00,000 – Rs. 6,00,000 per broadcast.
This is all the information that our team of experts has collated to provide value to you and your business.
If you wish to outsource the complete hassle of producing and launching a successful radio ad campaign, then look for none other than Creative Thinks Media. Having a portfolio of 100+ successful projects in our kitty, we make sure that your ad campaign is unique, comes with the right messaging, and reaches the right people.
Want to know more? Then simply connect with us. Our experts are all set to guide you and take your campaign to the next level!