how to create ad in Radio, make free radio campaign - allaboutfmradiobranding

Looking for tips for great radio advertising?

Well, it’s quite true, that radio advertising is gradually losing its importance, and unless and until the proper measure is taken, it won’t get back its earlier position.

Here are few tips that will help boosting up the strategies and marketing of radio advertising.

1. Do You Know Who Are Your Audience

Before you start anything, ask one thing to yourself, “Who are my target audience? Who are likely to buy my products?” If you know the answer, I bet you have won half the game.

If you identify your target audience at the beginning, you can better understand what they need, and according to that you can include features in your product, or can promote in such a way that they are sure to buy it. So first focus on that.

2. Maintain and Take Care of the Credibility

Anything that is an exaggerated form of something original, can never attract attention. So it’s always a wise option to avoid dramatizing. The tone of the presentation of whatever product is to sell must sound authentic. Remember, you are on the way of earning trust of your audience. So be careful, keep it as simple and natural as possible.

You are not going to make a promise that you eventually fail to keep, isn’t it?

3. Uniqueness

Something unique is always welcome. So why not incorporating some features in your products and selling ways that will make you stand out of the crowd?

Think of this, and you can attract more authentic audience.

4. Keep It as Simple as Possible

It’s no doubt that simplicity always plays a vital role in attracting attention. Keep in mind that people are busy, and no one is at all interested to crack a hard nut while they find it something relaxing to their mind.

So keep on avoiding any complication or roundabout way to promote your products.

5. Select Proper Voice Talent

Choosing the correct voiceover artist is as important as is the promotion of your product. You must keep in mind what will best suit the motif of the ad, the gender, age, accent, style of conveying message, all are important factors here. In some cases, a female voice proves to be more effective, while some ads are best explained if done with the male voice. Some ads need an elderly mature voice, whereas few need teen voice.

Now what products are you selling and who is your target audience that will define who can best perform the voiceover job for you.

6. “Problem and Solution” Structure

How is it if you relate with the problems of your audience first, and then drive them towards your product as the ultimate solution to it?

Yes, it does work, as all are searching for the solution of their problem, and if you present it I an easy way, it’s sure to attract your target audience.

7. Fun Added Makes it Lively

Anything funny grabs our attention in no time. Try to present the message in such a way, that your audience can’t but get driven to your ad while having pain in their stomach.

If we have examples before us, we get motivated. Such an example in this case is Creative Thinks Media.

They have already earned expertise in both modern as well as conventional marketing techniques. They are equally well versed in print advertisements, radio advertisements, event management, production, artist management, digital marketing and other such fields too. They have been catering to their clients for eleven years. They believe in creative thinking and apply the same to get the best outcome.


Have a look in the site to get a detailed idea about it.

All the best!