Radio is a mass medium that is portable, cheap and effective and is alluring to many advertisers for its mass reach and for the personal touch it provides. At the same time creating effective radio advertisements can be a daunting task so, before you choose Radio as a medium for your brand carefully look down …
Looking to track the latest tunes? Internet Radio Station is what you just need right now. If you are a radio listener, then, of course, you are passionate about it. Those who haven’t yet tried must go for once. I bet you will never search for any other such medium of entertainment. You can listen …
There is no denying to the fact that music heals from within. From bossa nova to bluegrass and Bollywood, we tend to tune in for a virtual global tour. Close to a thousand radio DJ’s are employed globally to play pop, rock, and Anglophone. Also, there is a belief that if there is something called …
Radio has been an excellent media whenever entertainment is concerned. Radio media is enjoyed by almost everyone around every corner of the world. Whether you are in your office, home, sitting in the garden or driving a car. It has the power to reach a wider audience and spread a message around the corners of …
It is a proven fact that radio advertising has a popular base. Radio is one of those mediums that can help businesses to generate brand awareness. With dynamic demographics and changing times, a variety of factors are to be considered while maintaining the flow of any businesses. From small to mid businesses, all are on …
Once again the IRS(Indian Readership Survey) results are out and guess what, the winner is none other than Radio Mirchi. It has emerged as one of the popular and number one FM broadcasters in Mumbai and Delhi. The results were announced taking into consideration the top eight metros together. Going by the latest IRS data …
Looking for tips for great radio advertising? Well, it’s quite true, that radio advertising is gradually losing its importance, and unless and until the proper measure is taken, it won’t get back its earlier position. Here are few tips that will help boosting up the strategies and marketing of radio advertising. 1. Do You Know …
With the limitless options in the marketplace today, Radio Advertising is still considered as a stronger medium of advertising. According to data released by the IRS, almost 200 million people listen to FM Radio in India every month. Plus, Radio listenership has grown by 7.5% since 2018 which proves the scope of advertising in the …
While we have various apps and websites available today which provide all the music from hip hop to retro in one click, the classic medium of entertainment is still preferred by many. Yes, we are talking about the radio! Radio has always topped the list when it comes to entertaining people considering it has few …
Radio is the second highest used media platform in the big cities as per the exclusive market research report by Nielson. Smartphones and digitalization have revolutionized the entertainment and information between people. The way people access news and entertainment channels has evolved over time. The advent of on-demand entertainment has also challenged the connection of …
