Once again the IRS(Indian Readership Survey) results are out and guess what, the winner is none other than Radio Mirchi. It has emerged as one of the popular and number one FM broadcasters in Mumbai and Delhi. The results were announced taking into consideration the top eight metros together. Going by the latest IRS data …
7 Amazing Ways To Boost Up Radio Advertising
Looking for tips for great radio advertising? Well, it’s quite true, that radio advertising is gradually losing its importance, and unless and until the proper measure is taken, it won’t get back its earlier position. Here are few tips that will help boosting up the strategies and marketing of radio advertising. 1. Do You Know …
Guide to Buy Radio advertising
With the limitless options in the marketplace today, Radio Advertising is still considered as a stronger medium of advertising. According to data released by the IRS, almost 200 million people listen to FM Radio in India every month. Plus, Radio listenership has grown by 7.5% since 2018 which proves the scope of advertising in the …
10 Fm Radio Brands Of Delhi/Ncr And Their Music Genre
While we have various apps and websites available today which provide all the music from hip hop to retro in one click, the classic medium of entertainment is still preferred by many. Yes, we are talking about the radio! Radio has always topped the list when it comes to entertaining people considering it has few …
Radio Outshines Social Media as the Most Preferred Means of Entertainment and Information
Radio is the second highest used media platform in the big cities as per the exclusive market research report by Nielson. Smartphones and digitalization have revolutionized the entertainment and information between people. The way people access news and entertainment channels has evolved over time. The advent of on-demand entertainment has also challenged the connection of …
Radio Advertising in India: Journey and Destination
Radio advertising has its own wonderful history and truly long journey. It emerged soon after radio became a medium of mass communication in India. Today Radio is widely popular across the rural and urban area with a vast network of government and private Radio stations. All India Radio being the oldest player has its own …
INDIA’S BEST RADIO ADS AND JINGLES
Advertising jingles are one of the most simplistic forms of advertising on the market. But they’re also one of the most successful. Jingles have been around since the advent of commercial radio, and there’s a reason why they are still used today. They are versatile, inexpensive and most of all – they work. The jingle …
TIPS TO BECOME AN EXCELLENT RJ
If you have been wondering how to become a good radio jockey, you’ve come to the right place. The beauty of the profession is that it’s not just about being good at what you do; it’s about becoming good at it and then knowing how to keep doing it, day in and day out. You …
रेडियो विज्ञापन के लिए एक अच्छी स्क्रिप्ट का निर्माण कैसे करें
भारत में २००१ मे ऍफ़एम् रेडियो के आने के बाद रेडियो को न सिर्फ नया जीवन मिला बल्कि एक नए दौर की शुरुआत हुई। टेलीविज़न की शुरुआत के बात रेडियो अपनी घटती लोकप्रियता के कारणकई समस्याओं से जूझ रहा था।रेडियो में निजी चैनल्स के आ जाने के बाद न सिर्फ इसकी लोकप्रियता में बढ़ोत्तरी हुई …
How Radio Stations Build Up Mood for Holi Celebration
India is the country of festivals. It has a lot of festivals to celebrate most of the days. Some of these festivals are celebrated on a grand level. Holi is one of such festivals. In this festival, the Radio stations seem to be drenched in bright colors. In this article, we will get to know …